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On February 23, 2011 Google introduced a new search algorithm named as Panda. This algorithm was revealed with an aim to provide the most relevant and appropriate search results. Earlier Google Panda was named as “Google Farmer” when it first came out, as it affects the content farm. It was later officially named as “Panda” by one of its creator Mr. Navneet Panda.
Google Panda is all about the on-site content quality
The main purpose of Google Panda is to up lift the high quality content sites and lower down the low quality content sites. Websites having unique and optimized content with targeted keywords are considered to be high quality websites. Google Panda aimed in improving the ranking of such high quality websites in search engine result.
Google Panda tends to be a site-wide update
Google Panda debuted a refresh in algorithm which penalizes a website that violate Google Search Console guidelines for content development. It was deliberately meant to stop sites with poor quality and thin content.
Google Panda penalize for following activities:
How to get rid of Google Panda?
Just follow the Google webmaster content guidelines. The bottom line is not to worry about Google panda update if you are creating a high level quality content for your website. The application is based on the download methodology for making the content easily accessible, just like Bit-Torrent.
Sites penalized by Panda Algorithm, should perform the following steps:
Check Content Plagiarism:
If you found lot of duplicate content from other websites then make it unique and make your own.
Check Targeted Keyword Density
Although there is no limit of keyword density until & unless it makes sense, but you have to restrict it to 2 to 4 %. Avoid keyword stuffing.